Analisis Sentimen Pengguna Shopee Terhadap Fitur Cash On Delivery Menggunakan Metode Naive Bayes dan Visualisasi Data Dengan Python dan Power BI
DOI:
https://doi.org/10.36312/jipmor.v3i2.49Keywords:
Sentiment Analysis, Shopee, Naive Bayes, Data VisualizatioAbstract
This research discusses sentiment analysis of Shopee users towards the Cash on Delivery (COD) feature using the Naive Bayes Classifier method. COD is one of Shopee's most frequently used services but often generates pros and cons among users. The research data was obtained from a dataset of Shopee user reviews downloaded from Kaggle. The research stages include data collection, data preprocessing (cleaning, normalization, stopword removal, and sentiment labeling), application of the Naive Bayes algorithm, and visualization of the results using Power BI. The findings indicate that the Naive Bayes algorithm can classify sentiments with a good level of accuracy, while Power BI visualization helps to better understand the distribution and patterns of user sentiments. This research is expected to provide insights for Shopee in improving the quality of its COD service based on user perceptions.
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